Caden

I craft clean, modern digital experiences that help brands tell their story with clarity and purpose.

Based in Athens

Caden

I craft clean, modern digital experiences that help brands tell their story with clarity and purpose.

Based in Athens

Caden

I craft clean, modern digital experiences that help brands tell their story with clarity and purpose.

Based in Athens

About

I’m Caden Holt, founder of Holt & Co., a strategic design firm working with founders to turn ambitious ideas into clear, distinctive companies.

I work at the intersection of positioning, strategy, brand, and product design — helping define what a company should be, how it should be understood, and how that thinking translates into the experience people actually see and use.

Elian Kent

Building products with intention.
Positioning companies for what comes next.

Founder Holt & Co.

POSITIONING

POSITIONING

Clarifying what a product is, who it is for, and why it should matter before growth begins.

Positioning Strategy

Audience Definition

Messaging Architecture

Market & Competitive Analysis

Value Proposition

Category Strategy

BRAND SYSTEMS

BRAND SYSTEMS

Turning positioning into a distinct identity, language, and visual system that can scale with the company.

Brand Identity

Naming

Visual System

Verbal Identity

Art Direction

Brand Guidelines

PRODUCT DESIGN

PRODUCT DESIGN

Turning complex products into clear, intuitive experiences that make the underlying value immediately understandable.

Product Strategy

Interface Design

Prototyping

UX Architecture

Design Systems

Interaction Design

WEB EXPERIENCES

WEB EXPERIENCES

Designing and building digital experiences that communicate the product, founder, and ambition with precision.

Website Strategy

Web Design

E-commerce

Information Architecture

Framer Development

Seo setup

© Project Pricing プラン
(WDX® — 09)
Custom Quotes
© Project Pricing プラン
Custom Quotes
© Project Pricing プラン
Custom Quotes

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Custom Options

Transparent

Design Packages

Pricing Tiers

From

$1,500

LAUNCH SPRINT

Ideal for founders who have a product but need clarity before building or launching.

One-page Framer site

Custom layout & visuals

Mobile-first responsive build

Fast delivery (within 7 days)

Design system setup

SEO-ready structure

Contact form setup

From

$4,500

Growth Plan

Designed for growing brands that need flexibility and CMS support.

Up to 5 pages

Framer CMS-powered sections

Component-based structure

Motion design & transitions

Clean UX-focused layout

Device-optimized responsiveness

Style guide system

Email capture / integrations

Price

Custom

Full Scope Plan

Best for teams that need a larger digital system, deeper structure, & room to evolve.

10+ pages with CMS

Advanced layout strategy

Full brand system support

Animation direction

Custom-built components

Framer CMS training

Launch support + QA

Performance optimization

MY*PROJECTS

MY*PROJECTS

MY*PROJECTS

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WANT TO VIEW ALL OF MY PROJECTS?

WANT TO VIEW ALL OF MY PROJECTS?

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I reply within a day
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Prefer email?

By submitting this form, you acknowledge that your information will be used to review and respond to your enquiry. See the Privacy Policy below.